Another step in the mystery requiring retweets, hidden messages, and keys strewn throughout this very website.
And none of it takes place in-game - well, except maybe a few rowboat messages hidden behind a specific lantern's light...
Rare, I want you to know that I HATE this kind of marketing. It's a big middle finger to anyone who doesn't pay attention to social media. Picture a pirate, that doesn't use Twitter; they wouldn't even have a clue of the mystery that is happening right this very minute!
The same goes for Twitch drops, store promotions, cross promotions, etc.
It is my opinion that if you can't accomplish it by playing the game itself, then it shouldn't even exist. This kind of marketing is effective, I will admit, but at its core, it's dishonest. It dangles a carrot on a stick and anyone who attempts to grab a hold of it artificially inflates the exposure to the game - not because the game is actually any good, mind you, but because they were coerced into doing so, instead of letting the game's gameplay and overall presentation speak for itself.
So go ahead and keep lying to yourself. It will aid in your success Rare, I am sure, but it is you who will always know the truth - that you decided to cheat.
Oh, how very pirate of you...
