I'm not too into the design of guilds. Far too -different server- alliance feel mixed with just serving the same ledger cliques that pretty much everything "community" focused serves.
It's not gonna get re-designed so it's become very "it is what it is" to me.
I'd like to see stuff like guild bingo card events, based on just common SoT activities for guilds to have fun with.
Meg maps for hunting guilds where there is a map where guild member's meg kills are marked on a map just for fun.
a "recommended guild" thing would be interesting where people could opt in, then if some solo out there kills megs or visits a bunch of shipwrecks all the time they will be recommended guilds (that opted in) that also kill megs regularly or shipwreck fish or whatever. It would be cool to use an algorithm of organic activity to help people out socially.
Just fun stuff, so much in this game is designed for a social media grind where it's just cheesed and extreme and then most of the players of the game have to deal with everyone else's nonsense. Ledgers for example.