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Focus ALL bilge rats events to be within the same region of the Smuggler Route: this encourages the delivering crews to see more nearby ships, be more wary, and perhaps be more prepared. It also makes the 200 crate delivery far more enjoyable if successful as we'd feel as if we're actually smuggling against the odds compared to simply moving goods from A-B with no risk.
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Encourage more skilled crews to fill the smaller doubloon crates: Those smaller 25 crates can be delivered immediately, or, if willing, take chances with them by giving extra points for doing both social (drinking grog, shooting fireworks) events and more risky emergent tasks (treasuries, sea forts, adjusted for difficulty). Again, most of these tasks should be around the given Route. It gives crews a reason to approach one another, to surmise, to ponder incentives, to plan, and to not make a dash for either hideout without careful consideration of other options.
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Worst case scenario: Disable voyage until there is a critical mass of ships on the server. I know many will disapprove, but at least one other ship should be along the route, or at least in the region, for the quest to feel somewhat worthy.
I only had one steal the entire weekend and it happened at 10 am EST on Friday Morning—it was fantastic and felt like peak Sea of Thieves. Rest of the weekend was trying to chase that high, and while I understand that stealing crates are not a guarantee, and shouldn't be expected, the seas and islands were just FAR too empty around The Route for me to think that anyone was up to anything sneaky.
Even without a steal. Handing in your own crate can feel like a great accomplishment if other crews are trying to steal yours. This scenario happened to us as well during the weekend, and the hand in was very very satisfying. Again, doesn't need to be like this for every hand in, but it should always feel somewhat tense.
