The social media thing to me is whatever, it's just part of the times and space.
What bothers me about it is that rather than just create a new item that could last a product lifetime of community weekends, they sacrifice one of the 2 universally significant rare items in the game.
The same people do the social media thing and a lot of people avoid it (and many are never even aware to begin with) So they sacrificed the significance of organic box of secrets encounters so the giveaway hat wearers and streamer/social media crews can get another freebie box (or 5) screenshot for twitter.
One new item for these events and it would be fine, it would be exclusive to community weekends and rare and the social media folks can have their screenshots.
Never been a fan of sacrificing significance in the environment for social media engagement. Wouldn't be difficult to create new significance without sacrifice.
The box of secrets and the shrouded ghost were always status busters. They didn't care who anyone was, what their status was, now the box of secrets is no longer that. That's the unfortunate part imo.