They already partnered with Seagate (SEA gate), and Chips Ahoy! (AHOY!!) for some cool in game stuff or themed products. I think this is a win/win. The products will see an uptick in sales from us rabid fans, and people seeing the products might start playing.
So what companies/products could they still do something fun with?
I can think of 2 right away:
Corsair
Keyboard/Mouse support is coming.. make a SoT keyboard/mouse???
Logo already fits!
Old Spice
Logo is a ship as well, and also look at this box! KRAKENGARD and says "For Seafaring Adventures"!!!!