I paid $60 for it. I have been out of the console loop for so long now I didn't even consider the game pass (a 3 year old can have that effect on life).
I was hesitant paying that much mainly because I hate paying that much for video games in general. Part of the reason I dropped out of consoles is when I added up how much a system would cost plus any game I would want I figured I could spend that money elsewhere in life and sleep a bit better at night. I usually wait for a game to be so old it hits a Steam Sale if it is PC applicable or I don't play it. I've cut back on that a lot lately tho (see 3 year old note above).
That aside I have gotten my money's worth out of it and that's not taking into consideration future content. Let's be honest. I doubt I am the only one here who has sunk way more money into the World of Warcrafts of the world trying to find that perfect MMORPG. Of course that comparison opens up the content 'can of worms' so...sorry in advance...but I've gotten more fun grinding for pointless cosmetics than I ever did trying to keep up with end game nonsense in warcraft...
Aside the aside I fully understand where people can feel it isn't worth the money. This game has cast a strangely wide playerbase net for such a niche concept and it shows in the various discussions that take place around it.