I get the idea of not giving a tactical advantage for PvP to keep the game n00b friendly, but does EVERYTHING have to be strictly cosmetic. I remember the first time I bought the gold shovel in the beta, I thought hey this is going to be cool it's going to dig up gold just a little bit faster. Nope, strictly for looks. I bought the admirals "eye of reach" and thought at least the cracked scope will be gone. Not the case. Granted the "eye of reach" upgrade could be considered a tactical advantage it would be a pretty minor one.
There is plenty of opportunities to add vertical progression without giving a PvP advantage. Ones that could make your company rep choices a little more interesting, and increase your desire to spend gold.
Things like...
As your gold hoarder rep increases. You gain access to purchase shovels that help you dig slightly faster, lanterns that shine slightly brighter/further, a compass that begins to vibrate the closer you get to treasure.
As your order of souls rep increases. You gain access to purchase weapons that do more damage to skeletons, a cutlass that glows whenever skeletons are approaching, articles of clothing that reduce incoming damage from skeletons.
As you merchant rep increases. You could have a spyglass that helps reveal what resources are on a visible island within a certain distance, A new pocket watch that grants addition bonus time to complete deliveries, instruments that attract certain animals when played.
If you had a crew of veterans that were skilled in different areas it would help further differentiate each person's role within the crew.
I feel like making everything a strictly cosmetic change is just lazy. And saying it's done to keep things n00b friendly is just an excuse.
