Improve the performance of the Emporium

Think some work needs to be done to improve the emporium. After every update the store just collapses, takes ages to load, people aren't getting purchased coins and just overall even when there's no update it doesn't seem to run very smoothly. I understand there's a lot of traffic post-patch with people wanting to check out the store but most mainstream games I've played haven't had the problem this store has. Just a thought but its frustrated me for a while now.